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CSR is a win-win strategy that benefits the company, as well as society.
For an organization to be sustainable, it must be financially secure, minimize (or ideally eliminate) its negative environmental impacts and act in conformity with societal expectations.
CSR requires approaches that fit the respective needs and capacities of businesses, and in meeting social and environmental standards without compromising their competitiveness.
A properly implemented CSR concept can bring along a variety of competitive advantages, such as enhanced access to capital and markets, increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, improved brand image and reputation, enhanced customer loyalty, better decision making and risk management processes.
You can only become a social value innovator if you have gained the trust of your customers and society by operationalize the corporate philosophy through your business activities while listening to the voices of society through dialogue with your stakeholders.