Brand Management

Brand Management

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Explore your creativity!! Define your vision!! Share your talent with the world!!

A Brand is a name, term, symbol, design or a combination of all these intended to identify a product or service of a seller or a group of sellers. The popularity of a company greatly depends upon the brand. It is an identity of the company and/or their products in the market. A successful brand can only be created through an efficient brand management system.

Brand management is the process of identifying and managing marketing techniques for a particular service or product to increase its market value, and popularity among the customers. It also involves managing the tangible and intangible elements of a brand such as a cost, customer satisfaction, in-store presentation, and competition. Brand management plays a broad and significant role in almost every business organization or a company. Most companies appoint a brand manager to manage and sustain their brands according to the market trends.

A Brand Manager is a person who identifies a brand that will cater to consumers and work out marketing strategies to establish brands in the market. They plan, develop and direct the marketing efforts for a particular brand or product. Brand managers may deal with various kinds of brands in the market, such as premium brand, economy brand, fighting brand, corporate brand, family brand, individual brand, brand extension, private branding etc. and they should know.

You will find the Virtual Voyage College as a big art gallery because the Best Fine Arts from our students are showcased in our corridors, adorned with various arts prepared by them. Indore, as well as Madhya Pradesh, is blessed with rich art & historical values, we encourage tours, visits in art galleries & sessions with famous artist & gallery owners to guide the students in their career post their graduation. Certified students of this course may work as artists, photographers or designers, or in art galleries, museums or cultural organizations, teaching or arts administration. Virtual Voyage College guides students in placement & starting their career as Fine art experts by motivating them to participate in many exhibition & conducting such exhibitions for art fraternity. Virtual Voyage College one of the Top Fine Art Colleges in India.

Various Career prospects :

  • Sales executive(sales team)
  • Marketing executive (marketing team)
  • marketing analyst
  • sales representative
  • junior/assistant brand managers
  • senior brand manager
  • Brand Development Manager
  • Brand Marketing Director

Top companies to work with:

  • Global Advertisement Services Pvt. Ltd. Affinity Express – India
  • Cognizant Technology Solutions India Pvt. Ltd.
  • Innoplexues Consulting Services Pvt. Ltd
  • Brintons Carpets Asia Pvt. Ltd.
  • Maddison Designs Pvt. Ltd. etc.

  • Chief Mentor


  • Appreciation From The Industry

    Appreciation From The Industry


  • Core Team

    Core Team


  • Guest Mentors

    Guest Mentors

Various Career prospects :

  • Degree from Makhanlal Chaturvedi Rashtriya Patrakarita evam Sanchar Vishwavidyalaya – Bhopal
  • Visits in the best Art Exhibition & Galleries
  • Learn from the established artists.
  • Tours & visits to art capitals of India
  • To supplement theoretical knowledge with practical exposure, numerous guest lectures by experts are organized on regular basis.
  • Distinctive workshops on murals, 3d models, lifestyle products with different material exploration and techniques are conducted by experts from all over the country.
  • Fully air-conditioned & Spacious classrooms equipped with the latest teaching aids, network connectivity and equipped with the latest audio-visual aids to facilitate presentations which makes learning a truly stimulating experience.
  • The infrastructure of college; classes and studio are built according to the course requirement. It facilitates necessary setups required for practical learning.
  • Spacious Studio facilitates soundproof recordings, chrome shoots, shooting floor etc.
  • The college has all the required and necessary equipment for the smooth functioning of various programs.
  • The College has a well-stocked reference library. The internet facility is also available for students.
  • Foster DIY (Do It Yourself), for in-depth learning by enabling the research work and case studies as a mandatory part of our curriculum.
  • Association with National and International employers in the industry gives us an extra edge in the development of the curriculum.

BBA in Brand Management

UG Diploma Courses – 10+2 (Any Subject/ Discipline)

In the course of Brand Management, we equip the students with the skills and appropriate knowledge of building a brand and managing it accordingly with the recent trends, demands, marketing requirements of the particular brand or product. Virtual Voyage helps the students taking up this course in building the right base of their skillsets and guiding them towards the correct path in moving forward in this career.

Year – I

SEMESTER I :- SEMESTER II :-
Mass Media Structure and Management Media Writing-II
communication skills Media Law
Media Writing-I Advertising: Principles, concepts and management
General Current Awarness Media Budgeting (buying & selling)
Oral Communication- Acting Design and communication Management
Environmental Studies Human Values and Ethics
Computer Applications- (Practical) Graphic Designing & Print Media Production-(Practical)
Grooming & Personal Care Management-(Practical)
Photography/Stop Motion Film Production(Practical)

Year – II

SEMESTER III :- SEMESTER IV :-
E- commerce Film Making
CSR- Corporate social Responsibility SEM- Search Engine Marketing
SEO-Search Engine Optimization Media & Entertainment Business Management
SMO&ORM-Social Media Optimization SMM-Social Media Marketing
Web Designing VAP- Value Added Program
Disaster Management Documentry/ Short Film/Corporate Film/TVC-(Practical)
A V Production(Practical) SEO Planning-(Practical)
Cinematography-(Practical)

Year – III

SEMESTER V :- SEMESTER VI :-
Digital PR Internship (Practical)
Event Management Final Diessertation (Practical)
Celebrity & Talent Management
Campaign Planning For SMO(Practical)
Rural OutReach NTCC

MBA in Brand Management

Eligibility Criteria – Graduation (Any Subject/ Discipline)

The students who take up the MBA course in Brand Management have to go through education in the precise fields that they want to further work in. They are thoroughly churned out into individuals who can study and research a market well and also be able to promote and manage the brand identity to such an extent that they gain an expertise in this career.

Brand Management is a practical subject and we at Virtual Voyage aim at providing the course to the students in a manner while keeping that our prime objective.

Year – I

SEMESTER I :- SEMESTER II :-
Management & Marketing Principles Organization Structure & Behavior
Business economics Media Law
Mass Media structure and management Advertising: Principles, concepts and management
Advertising management & Media Planning Media Budgeting (buying & selling)
communication skills Design and communication Management
Digital PR Graphic designing-(Practical)
Computer Applications- (Practical)
Grooming & Personal Care Management-(Practical)

Year – II

SEMESTER III :- SEMESTER IV :-
Creative Writing Strategic Brand Management
CSR- Corporate social Responsibility Digital Marketing Planning & Management
corporate communication & PR Customer Relationship Management
Building, Measuring brand equity Integrated Marketing & Planning
Advance Business Communication Global Branding
Celebrity & Talent Management E-ship- Entrepreneurship-(Practical)
Laxuary Brand Management Internship
Campaign Planning-(Practical) Rural Outreach NTCC

PH.D. in Brand Management

Eligibility Criteria – Master’s Degree

In PH.D. in Brand Management, the course steps up to the professional and in-depth study of Brand Management and its most grounded details. One gets to research and study further about all the aspects of brand and its management. Here is when one gets extensive knowledge about the market which also helps him in getting ahead with the subject and makes his academic profile better.

BBA in Media & Entertainment Business Management

Eligibility Criteria – 10+2 (Any Subject/ Discipline)

In the course of Brand Management, we equip the students with the skills and appropriate knowledge of building a brand and managing it accordingly with the recent trends, demands, marketing requirements of the particular brand or product.

Virtual Voyage helps the students taking up this course in building the right base of their skillsets and guiding them towards the correct path in moving forward in this career.

MBA in Media & Entertainment Business Management

Eligibility Criteria – Graduation (Any Subject/ Discipline)

The students who take up the MBA course in Brand Management have to go through education in the precise fields that they want to further work in. They are thoroughly churned out into individuals who can study and research a market well and also be able to promote and manage the brand identity to such an extent that they gain an expertise in this career.

Brand Management is a practical subject and we at Virtual Voyage aim at providing the course to the students in a manner while keeping that our prime objective.

Ph.D. in Media & Entertainment Business Management

Eligibility Criteria – Master’s Degree

In PH.D. in Brand Management, the course steps up to the professional and in-depth study of Brand Management and its most grounded details. One gets to research and study further about all the aspects of brand and its management. Here is when one gets extensive knowledge about the market which also helps him in getting ahead with the subject and makes his academic profile better.

BBA in Design & Communication Management – 3 Years

Eligibility Criteria – 10+2(Any Stream/ Discipline)

BBA in Design & Communication Management is basically for those students who are fascinated by creative culture and can develop a strategic and comprehensive management using all the channels of communication in an organization externally & internally.
You’ll gain experience in areas such as advertising, journalism, television, creative writing, web design, animation, illustration, packaging, photography, typography, drawing, branding, digital design, communications and graphic design. Combined together, these elements give you the knowledge to become a highly creative visual communicator.

This degree prepares you to work in a range of creative industries, such as advertising, television, branding, merchandising, E-Media, graphic design and communication.
Turn your passion into a fulfilling career with Design and Communication. Gain hands-on experience to specialize in graphic design, e-Media, and 3D design. Balance this with communication studies in editing, news, television and radio journalism, creative advertising and creative writing.
This degree prepares you to work in a range of creative industries, such as advertising, television, branding, merchandising, E-Media, graphic design, and communication

MBA in Design & Communication Management – 2 Years

Eligibility Criteria – Graduation (Any Subject/ Discipline)

MBA in Design & Communication management is for those students and professionals who want to see themselves as a business manager and who understands the value of good design and can enhance the aspect of the organization. This course covers the systematic planning and to implement this planning by analyzing the things and modify them through the entire communication mode.

You’ll gain experience in areas such as advertising, journalism, television, creative writing, web design, animation, illustration, packaging, photography, typography, drawing, branding, digital design, communications and graphic design. Combined together, these elements give you the knowledge to become a highly creative visual communicator.

This degree prepares you to work in a range of creative industries, such as advertising, television, branding, merchandising, E-Media, graphic design and communication.
Turn your passion into a fulfilling career with Design and Communication. Gain hands-on experience to specialize in graphic design, e-Media, and 3D design. Balance this with communication studies in editing, news, television and radio journalism, creative advertising and creative writing.
This degree prepares you to work in a range of creative industries, such as advertising, television, branding, merchandising, E-Media, graphic design and communication

Year – I

SEMESTER I :- SEMESTER II :-
Management & Marketing Principles Organization Structure & Behavior
Business economics Media Law
Mass Media structure and management Advertising: Principles, concepts and management
Digital Media Media Budgeting (buying & selling)
communication skills Design and communication Management
Event Management Digital PR
Computer Applications- P Graphic designing- P
Grooming & Personal Care Management

Year – II

SEMESTER III :- SEMESTER IV :-
Creative Writing PR : Development & Management
CSR- Corporate social Responsibility HRM- Human Resource Management
corporate communication & PR Customer Relationship Management
Brand Management Digital Marketing Planning & Management
Advance Business Communication Emerging Avenues: Design & Comunication
Celebrity & Talent Management crisis Management
Campaign Planning- P E-ship- Entrepreneurship-P
Internship & Dissertation-P

Ph.D. in Advertising & PR Management

Eligibility Criteria – Master’s Degree 

Ph. D. in Advertising & PR Management is open for all the aspirants irrespective of educational qualifications & background.

This program is designed for those students who have the maturity and above average intellectual abilities. Ph.D. is a sign to show your working methodology in a competitive and creative manner. This degree gives you better carrier opportunities so that, you can show your growth in career.

If you think you are inclined towards creativity and have the ability to work in a team then this is the career for you.  Various skills can be acquired during the training program just the basic interest and zeal to learn is important and required to pursue this course.

BBA in Advertising PR Management

Eligibility Criteria – 10+2 (Any Subject/ Discipline)

The Advertising & Public Relations industry focuses on the relationship between a product/service and the public. It involves influencing the public’s perception of a product through the use of media, advertisements, and campaigns. Examples of jobs include Media Directors, Copy Writers, Product Promoters, and Graphic Designers. This industry is a sub-sector of the Professional & Business Services industry.
That depends on your personality, strengths, and career goals! Fortunately, the field of advertising and public relations has room for many different roles. Public relations specialists, for example, may need qualities like great interpersonal skills and the ability to write and speak effectively. Advertising managers, on the other hand, often need creativity, analytical skills, and the ability to make decisions. You are probably interested in careers in advertising because you want to influence tastes and raise public awareness. You may have a few options…but knowing what you’re best at could help you decide which of these exciting career paths to pursue!

Year – I

SEMESTER I :- SEMESTER II :-
Management & Marketing Principles Organization Strature & Behavior
Business economics Media Law
Mass Media structure and management Advertising: Principles, concepts and management
Digital Media Media Budgeting (buying & selling)
communication skills Design and communication Management
Event Management Digital PR
Computer Applications- P Graphic designing- P
Grooming & Personal Care Management

Year – II

SEMESTER III :- SEMESTER IV :-
Creative Writing- I Creative Writing- II
CSR- Corporate social Responsibility HRM- Human Resource Management
corporate communication & PR Customer Relationship Management
Brand Management Intigrated Marketing & Planning
Advance Business Communication Emerging Avenues: APR
Celebrity & Talent Management crisis Management
Campaign Planning- P E-ship- Entrepreneurship-P
Internship & Dissertation-P

curriculum for BBA in Advertising & PR Management. One ought to have completed 10+2 education from a recognized board for getting enrolled in this course.

MBA in Advertising PR Management

Eligibility Criteria –  Graduation (Any Subject/ Discipline)

The Advertising & Public Relations industry focuses on the relationship between a product/service and the public. It involves influencing the public’s perception of a product through the use of media, advertisements, and campaigns. Examples of jobs include Media Directors, Copy Writers, Product Promoters, and Graphic Designers. This industry is a sub-sector of the Professional & Business Services industry.
That depends on your personality, strengths, and career goals! Fortunately, the field of advertising and public relations has room for many different roles. Public relations specialists, for example, may need qualities like great interpersonal skills and the ability to write and speak effectively. Advertising managers, on the other hand, often need creativity, analytical skills, and the ability to make decisions. You are probably interested in careers in advertising because you want to influence tastes and raise public awareness. You may have a few options…but knowing what you’re best at could help you decide which of these exciting career paths to pursue!
This is a step ahead in the direction of Advertising and PR management. Students, who study this, enter a much more in-depth category of Advertising and Public Relations as it is a Master’s course. One needs to have good communication, thinking and decision-making skills to be ahead of the herd and make their own identity.

Year – I

SEMESTER I :- SEMESTER II :-
Management & Marketing Principles Organization Strature & Behavior
Business economics Media Law
Mass Media structure and management Advertising: Principles, concepts and management
Digital Media Media Budgeting (buying & selling)
communication skills Design and communication Management
Event Management Digital PR
Computer Applications- P Graphic designing- P
Grooming & Personal Care Management

Year – II

SEMESTER III :- SEMESTER IV :-
Creative Writing- I Creative Writing- II
CSR- Corporate social Responsibility HRM- Human Resource Management
corporate communication & PR Customer Relationship Management
Brand Management Intigrated Marketing & Planning
Advance Business Communication Emerging Avenues: APR
Celebrity & Talent Management crisis Management
Campaign Planning- P E-ship- Entrepreneurship-P
Internship & Dissertation-P

PH.D. in Advertising & PR Management 

Eligibility Criteria – Master’s Degree
The PH.D. degree in Management offers an extensive approach to the study of the relationships between the world of advertising and the viewers and how engaging the audience works and how the relations with them are maintained and taken care of. One needs to hold a Master’s Degree to be enrolled in this course.
The Advertising & Public Relations industry focuses on the relationship between a product/service and the public. It involves influencing the public’s perception of a product through the use of media, advertisements, and campaigns. Examples of jobs include Media Directors, Copy Writers, Product Promoters, and Graphic Designers. This industry is a sub-sector of the Professional & Business Services industry.
That depends on your personality, strengths, and career goals! Fortunately, the field of advertising and public relations has room for many different roles. Public relations specialists, for example, may need qualities like great interpersonal skills and the ability to write and speak effectively. Advertising managers, on the other hand, often need creativity, analytical skills, and the ability to make decisions. You are probably interested in careers in advertising because you want to influence tastes and raise public awareness. You may have a few options…but knowing what you’re best at could help you decide which of these exciting career paths to pursue!

Shikha Somani

Taking about virtual voyage college is a hypermarket cascade of activities. The impeccable premises and learned faculties everyday inch you closer to your future. The bundle of activities and practical exposure sends you forth to create a sonorous sound of your success.

Narayan Builders & Developers As Space Planning

2017-02-28T11:13:43+00:00

Narayan Builders & Developers As Space Planning

Taking about virtual voyage college is a hypermarket cascade of activities. The impeccable premises and learned faculties everyday inch you closer to your future. The bundle of activities and practical exposure sends you forth to create a sonorous sound of your success.

Saransh Jain

V2 College is just best institute in field of designing.Being a Interior Designer. I am just Completely Satisfy With all the knowledge V2 College provided whwn I was I student here

His Own Design Studio Name As AVYUKT DESIGN STUDIO

2017-02-28T11:26:16+00:00

His Own Design Studio Name As AVYUKT DESIGN STUDIO

V2 College is just best institute in field of designing.Being a Interior Designer. I am just Completely Satisfy With all the knowledge V2 College provided whwn I was I student here

Shekhar Patidar

I am so happy to gain all sorts of respect from the society and family members, only because I was a student of Virtual Voyage College. Because of my college, I have achieved where I wanted to be, and today I own a company SVY Ltd. which is an architectural company. Thanks a lot to everyone at V2 for guiding me throughout.

SVY Ltd. which is an Architectural Company

2017-02-28T11:35:49+00:00

SVY Ltd. which is an Architectural Company

I am so happy to gain all sorts of respect from the society and family members, only because I was a student of Virtual Voyage College. Because of my college, I have achieved where I wanted to be, and today I own a company SVY Ltd. which is an architectural company. Thanks a lot to everyone at V2 for guiding me throughout.

Sagar Vaid

I have spent 2 years studying at Virtual Voyage college and this was an absolutely unforgettable period of my life. The Teachers here, work closely with their students which allows them to really understand the strengths and difficulties of each and every one individually. I love my college and my teachers.

Interior Designer at Saveria Company, Indore

2017-02-28T11:41:40+00:00

Interior Designer at Saveria Company, Indore

I have spent 2 years studying at Virtual Voyage college and this was an absolutely unforgettable period of my life. The Teachers here, work closely with their students which allows them to really understand the strengths and difficulties of each and every one individually. I love my college and my teachers.

Arpit Khandelwal

I am glad and proud for what and where I am today. I have met lots of new, like-minded people during my time in College and I have been inspired by the subjects I have studied. Luckily, we were taught by the passionate people and experts of the respective fields and who have the power to transfer that passion to their students. All my teachers have been unbelievably helpful and supportive. I am happy to announce that today I own a designing Company named as AS DESIGNERS.

Own designing Company Named as AS DESIGNERS

2017-02-28T11:47:35+00:00

Own designing Company Named as AS DESIGNERS

I am glad and proud for what and where I am today. I have met lots of new, like-minded people during my time in College and I have been inspired by the subjects I have studied. Luckily, we were taught by the passionate people and experts of the respective fields and who have the power to transfer that passion to their students. All my teachers have been unbelievably helpful and supportive. I am happy to announce that today I own a designing Company named as AS DESIGNERS.
Rahul at Virtual Voyage Indore

Rahul Sharma

I recommend virtual voyage's college interior design program to anyone i can.My time in the program was amazing; it gave me the tools and confidence to go after the jobs I wanted.The professors are there for you 110% of the time and are such a great motivation.

SPACON DESIGN PVT.LTD AS A INTERIOR DESIGNER

2017-02-28T11:53:57+00:00

SPACON DESIGN PVT.LTD AS A INTERIOR DESIGNER

Rahul at Virtual Voyage Indore
I recommend virtual voyage's college interior design program to anyone i can.My time in the program was amazing; it gave me the tools and confidence to go after the jobs I wanted.The professors are there for you 110% of the time and are such a great motivation.

Zareen Kazi

I had a great time at Virtual Voyage college. It’s creative and friendly environment has always made me confident and resolute. Virtual Voyage college has played an important part in directing my career and also at the position where I stand today. I am really thankful to Abhay Sir who has provided the most opportune platform to the students of Indore to live their dreams through the college. Currently, I am happily working in the Fashion Department of Gujarati College.

Fashion Department of Gujarati College

2017-02-28T11:55:51+00:00

Fashion Department of Gujarati College

I had a great time at Virtual Voyage college. It’s creative and friendly environment has always made me confident and resolute. Virtual Voyage college has played an important part in directing my career and also at the position where I stand today. I am really thankful to Abhay Sir who has provided the most opportune platform to the students of Indore to live their dreams through the college. Currently, I am happily working in the Fashion Department of Gujarati College.

Nikhil Patel

I, being a student of such an amazing organisation have received the greatest benefits of anything that I can imagine from my studies. I think that VV college does an amazing job for all the interior designing students. And for that, I would like to thank all the faculty members of VV college for working hard on us. I know how challenging it is to run an educational organization and VV college excels on all parameters. I am really very thankful for all your efforts that were put-in during the course of my education.

Business of Trading & Manufacturing

2017-02-28T11:58:32+00:00

Business of Trading & Manufacturing

I, being a student of such an amazing organisation have received the greatest benefits of anything that I can imagine from my studies. I think that VV college does an amazing job for all the interior designing students. And for that, I would like to thank all the faculty members of VV college for working hard on us. I know how challenging it is to run an educational organization and VV college excels on all parameters. I am really very thankful for all your efforts that were put-in during the course of my education.

Deepa kumarharma

Virtual voyage college has provided me the best platform. Total credit goes to our experienced faculties and the practical exposure provided by them. Today I am working as an interior Designer taking steps towards success everyday with name,fame and handsome salary pakage. Thanks To Virtual Voyage College for giving me a bright career!!!

Working as an Interior Designer

2017-02-28T12:00:39+00:00

Working as an Interior Designer

Virtual voyage college has provided me the best platform. Total credit goes to our experienced faculties and the practical exposure provided by them. Today I am working as an interior Designer taking steps towards success everyday with name,fame and handsome salary pakage. Thanks To Virtual Voyage College for giving me a bright career!!!

Madhya Joshi

Virtual voyage college has provided me the best platform. Total credit goes to our experienced faculties and the practical exposure provided by thm. Today I am working as an interior Designer taking steps towards success everyday with name,fame and handsome salary pakage.

Interior Designer at Arredo3

2017-02-28T12:06:24+00:00

Interior Designer at Arredo3

Virtual voyage college has provided me the best platform. Total credit goes to our experienced faculties and the practical exposure provided by thm. Today I am working as an interior Designer taking steps towards success everyday with name,fame and handsome salary pakage.

Menakshi Lakhotia

Virtual Voyage has given me great confidence in achieving whatever I want in life. Its a very nice place to experience studies in a different way.

Menakshi Lakhotia, BUSINESS OWNER

5.0
2018-06-07T07:28:21+00:00

Menakshi Lakhotia, BUSINESS OWNER

Virtual Voyage has given me great confidence in achieving whatever I want in life. Its a very nice place to experience studies in a different way.

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