The word brand is synonymous with promise. Consumers are looking at a supermarket of brands that encompasses a variety of commodities. A company or business might dabble in a number of products, but consumers are hankering after options; one brand that ends their search.Their loyalty is heavily contingent on what a brand is providing. This scenario is no less than an inflection point.

Brands are boldly investing in managing their strategies that involve customer satisfaction, public relations, advertisement, offline and online identity, and essentially, social media.

An effective brand management course should inject students with critical thinking and an understanding of marketing strategies, trend analyses, promotion, and social media tools and concepts. Our course sharply focuses on brand management via social media.

The phenomenon of ‘e-branding’ has taken the world by storm. Search Engine Optimization (SEO), graphic designing, advertising, and content writing work hand in glove to manage a brand’s reputation. Anticipating what customers want and discovering what satisfies them are at the forefront of e-branding.

We work toward making our students tech-savvy. Online tools for checking trends, foolproof strategies for creating gripping advertising, and practical assignments will increase their ability to navigate online space without floundering. They will also be able to reckon what customers want and turn a pool of potential clients into a family of loyal customers.


FOR 2019 ADMISSIONS